Download Crisis Management in the Food and Drinks Industry: A by Colin Doeg PDF

By Colin Doeg

Few titles may be timelier than the second one version of situation administration within the foods and drinks – a pragmatic process. the realm is caring a few human pandemic coming up from the avian flu epidemic that's spreading from the a ways East, the consequences of which can be as nice for the foodstuff as have been the outbreaks of foot and mouth affliction and BSE. This useful and significantly increased variation by way of media and public relatives veteran Colin Doeg makes a speciality of the communications features of facing a challenge. it truly is international in its assurance of the topic, reviewing practices and specifications in nations starting from america and the united kingdom to Australia and New Zealand. Doeg deals suggestion starting from getting ready for the unthinkable to the dramatic enlargement of the web, keeping off being stuck off-guard by means of a scenario, the ramifications of product tampering and dealing with an exact drawback. suggestion can also be provided on facing extremist companies and terrorist threats in addition to bioterrorism – "a transparent and current hazard" – and a couple of difficulties dealing with the meals undefined, together with the perform of marketing meat not worthy for human intake and the probability posed by means of the expanding toxicity of fish as a result emerging toxins of the world’s oceans. In a different overdue bankruptcy – written merely 3 months ahead of booklet – the writer appears to be like forward to occasions which he believes will form the area of obstacle administration sooner or later, together with the empowering impression of the net through the 2004 Asian Tsunami, the invention of the unlawful dye Sudan 1 (Red) in hundreds of thousands of nutrition items and the fears of a virulent disease coming up from the spreading outbreak of avian flu. Examples of usual records like a hindrance plan for a company, a hindrance list, a statement saying a product bear in mind, a statement to staff and a list for someone facing a threatening telephone name are supplied. additionally incorporated is a listing of resources of data and tips within the occasion of a product challenge. main issue administration within the foods and drinks is the single identify dealing particularly with this significant topic relating to the nutrients undefined. As such, it really is correct not just to these within the foodstuff undefined, but in addition to advertising and marketing and senior administration more often than not within the fields of agriculture, public wellbeing and fitness and legislation enforcement.

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Extra info for Crisis Management in the Food and Drinks Industry: A Practical Approach (Practical Approaches to Food Control and Food Quality Series)

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Frequently, this task falls to the company’s public or press relations officer, corporate affairs manager or perhaps to the company secretary in a small organization. In other cases, the chief executive, chairman or managing director may insist on taking personal responsibility! The right choice will depend on the company ethic, but it is essential that the most competent person to deal with the situation is appointed, regardless of his or her position in the hierarchy. Also, the authority of the team must allow by-passing of normal management, while still involving a responsibility that line management be kept informed as quickly as possible.

A classic example of what the media considered to be the real issue of a crisis was quoted in the first edition of this book. In Holland, an El Al cargo jet smashed into a block of flats beside Amsterdam’s Schipol airport. The crash raised questions about El Al’s security because terrorist action was an obvious possibility. The accident also raised the question 34 Preparing for the unthinkable of whether the makers of the aircraft, Boeing, had adequately disclosed repeated problems with the engine mounts of that series of 747’s.

Frequently, this task falls to the company’s public or press relations officer, corporate affairs manager or perhaps to the company secretary in a small organization. In other cases, the chief executive, chairman or managing director may insist on taking personal responsibility! The right choice will depend on the company ethic, but it is essential that the most competent person to deal with the situation is appointed, regardless of his or her position in the hierarchy. Also, the authority of the team must allow by-passing of normal management, while still involving a responsibility that line management be kept informed as quickly as possible.

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