By Armand Gilinsky Jr.
Sustainable wine companies are being crafted around the globe, leaving the land in larger form for the subsequent iteration. during this booklet, 4 case reviews exhibit that sustainability within the wine it really is tied tightly to long term profitability.
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Extra resources for Crafting Sustainable Wine Businesses: Concepts and Cases
Although a small part corresponds to auxiliary chemicals, cleaning stuff for metal tanks . . ” For all of these reasons, the company had always complied with the required legal standards, and in some cases maintained even stricter standards. Bodega Pirineos was one of the first Spanish wine firms to develop a sustainability report. This document was public and could be downloaded via the internet. Throughout the document, Bodega Pirineos demonstrated its commitment to the sustainability of both the environment and the local population, much more so than required by law.
However, because the commercial situation was complicated, they needed to change the old system. ” Winery managers influenced the grape suppliers’ allegiance to the firm. “We must remember that farmers are part of the firm . . they are also shareholders of Bodega Pirineos thus, if we get profits, they also get higher incomes . . ” Finally, both grape suppliers and managers had become satisfied with the new situation: “We are now maintaining our incomes, which is positive . . ” “We have our sales of grapes guaranteed by contract but, if the firm does not sell the wine, we will not be able to maintain the situation in the long term.
As representatives of Bodega Pirineos commented, “we wish to work in the improvement and technological innovation of our installations in order to optimize consumption of natural and energetic resources and achieving high levels of profitability and competitiveness, respecting and protecting the environment. ” According to the managers of Bodega Pirineos, the winery’s environmental policy was “not as strict as in other sectors, although there are some minimum criteria for certain wastes generated along the production process.