By George Kuepper
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Bob Poniatowski, the # 4 TiVo employee (just after founders Jim Barton and Michael Ramsay), currently TiVo’s director of DVR services, notes, “Like every new start-up, you have to reach out and collect advice and information, and you have to listen to others. ” Yet, not unlike nearly every other company facing such challenges, there were a handful of things that TiVo did not do well (or at least such an argument can be made). In fact, The Wall Street Journal’s11 Walter Moss, in a 1999 article comparing the first-generation set-top DVRs offered by the Silicon Valley rivals, TiVo and ReplayTV, gave a superior review to ReplayTV, due, in part, to what he described as “glitches” in the TiVo device.
Moreover, Verizon only supports skipping through live and recorded video in ways that are consistent with a given content agreement, with different settings for the number of seconds a program can be skipped back and fast-forwarded. On the Verizon DVR, a customer can adjust the settings to skip back 10 seconds and skip forward 1 minute, for example. ” Cordero puts Verizon’s advertiser relationship into clearer perspective by noting, “From an advertiser point of view, we at Verizon are one of the largest advertisers.
More importantly, today, however, DVRs and digital signage have one key element in common: both DVRs and digital signage thrive when the content they deliver is personal and relevant to the viewing audience. This is a critical concept. As viewers achieve more choice and control using their DVRs, they will expect more and more that other forms of media deliver the same options of choice and control. As repeatedly emphasized in this author’s NAB/ Focal Press book titled Digital Signage—Software, Networks, Advertising, and Displays: A Primer for Understanding the Business, the future of almost every An Overview of Digital Video Recorders 15 screen showing content from here forward will turn on its ability to deliver viewers content that they want to see, content that helps them, content that is relevant.