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Manage to focus users’ attention As web-sites provide both static and dynamic content, some aspects of the user interface attract attention more than others do. Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text. The human eye is a highly non-linear device, and web-users can instantly recognize edges, patterns and motions. This is why video-based advertisements are extremely annoying and distracting, but from the marketing perspective they perfectly do the job of capturing users’ attention.
With options such as Verdana and Arial available as fall-backs, a designer really has no reason not to specify other non-standard fonts to achieve the best effect. You can learn more about advanced CSS font stacks in Nathan Ford’s article Better CSS Font Stacks and CodeStyle’s Build Better CSS Font Stacks. Smashing eBook│Best of Smashing Magazine │ 58 Jon Tan uses serif typeface Baskerville for headlines and serif typeface Georgia for body copy. Verdana is used minimally for headlines. Only 10 websites use it for body copy to begin with, and only four use it for headlines.
Distinctiveness: the important properties of the necessary elements should be distinguishable. Emphasis: the most important elements should be easily perceived. • Communicate: match the presentation to the capabilities of the user. The user interface must keep in balance legibility, readability, typography, symbolism, multiple views, and color or texture in order to communicate successfully. Use max. 3 typefaces in a maximum of 3 point sizes — a maximum of 18 words or 50-80 characters per line of text.