By Jamie Matusow
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Extra resources for Beauty Packaging December 2011
Appropriating common materials in a more unusual Playing with inner shapes and colors that are diﬀerent than way” in order for brands to differentiate themselves those on the exterior makes products pop by magnifying from the pack. Rosen’s associate Kevin Marshall joined what you want to show inside. The black dagger in Diesel’s Loverdose bottle, executed us for an eye-opening tour of exhibitors’ achievements by Bormioli Luigi, proved a prime example, with layers of in this area. The inMarc Rosen, Jamie Matusow and Kevin Marshall to Metapack tricately faceted “sword in the stone” ﬂacon rests on its yielded a Prada side for further interest.
Uct innovation, (ELC); and Tom Bosenkit, Wrapology. Each Having been stranded in Japan during the earthquake defined the various terms according to their experiences in March gave Paolo a new focus that combines innova- and explained how their companies were striving to bal- tion, sustainability and creativity. The experience of a lack ance the three goals of today’s packaging. of water among so many people for so many days has Renella started the discussion by defining what the her now aiming to develop waterless formulas such as terms mean at ELC.
Always aiming to “de- In one of this year’s educational sessions at Luxe Pack light consumers,” Bhasin said the consumer product Monaco, international packaging designer Marc Rosen in- giant’s prestige division will continue to focus on stronger vited leaders in the community to comment on some of supplier relationships, embrace the idea of breakthrough the most complex issues facing the world’s beauty and technology and look at cost innovations to provide con- packaging industry. Speakers participating in the discus- sumers with better interaction and value.