Download America's Most Successful Startups: Lessons for by Max Finger, Oliver Samwer PDF

By Max Finger, Oliver Samwer

The degree thesis of Max Finger and Oliver Samwer which they wrote at their college WHU - Otto Beisheim institution of Management.


1. Introduction
1.1 function of the Study
1.2 study Design

I. making a BUSINESS

2. The Opportunities
2.1 different types of Opportunities
2.1.1 possibilities according to a Paradigm Shift
2.1.2 possibilities in line with a brand new Product or company Model
2.1.3 possibilities according to a Me-too Product
2.2 chance Recognition
2.2.1 Markets that change
2.2.2 Markets which are badly understood.
2.2.3 Markets which are large
2.2.4 Markets which are speedy growing
2.2.5 Markets the place the Incumbent avid gamers can't move
2.2.6 Markets the place there's little Competition
2.3 technique of chance reputation
2.3.1 Intuitive Approach
2.3.2 Analytical Approach
2.4 Refinement Process
2.5 learn Process
2.6 common suggestion at the notion new release Process
2.7 review of a company Idea
3. The Homework
3.1 Defining the marketplace Need
3.2 Defining the Customer
3.3 Defining the marketplace Size
3.4 Defining the industry Timing
4. The Window of chance
5. The heritage of the Entrepreneur
6. The Founders
7. The function of the Founder
7.1 administration of the corporate
7.2 possession of the Company
7.3 development a Sustainable Business
8. the precise Startup


9. The Location
10. The Advisors
11. The help gamers
11.1 felony Counsel
12. highbrow estate
13. The Funding
13.1 Milestone Financing
13.2 hazard identity and Elimination
13.3 assets of investment
13.3.1 Bootstrapping
13.3.2 resources of outdoor Equity Angel Investors enterprise Capital company Investors preliminary Public providing investment Strategy
13.4 selecting an Investor
13.5 normal suggestion at the investment approach
14. The Culture
14.1 significance of Culture
14.2 Values
14.3 People
14.3.1 Recruiting People
14.3.2 Attracting People
14.3.3 discovering People
14.3.4 preserving People
14.3.5 brushing aside People
14.4 Mission
14.5 info Flow
14.5.1 unfastened circulate of information Open-door, walk-in Meetings Sitting in Cubicles prestige conferences and Reports own Whiteboards All-Hands-Meetings CEO Lunches and worker Breakfasts
14.6 Communication
14.6.1 Formal and casual Communication
14.6.2 Direct and Open Communication
14.7 choice Making
14.8 end result Orientation and Management-by-Objectives
14.9 Key features of a profitable Culture
14.9.1 A workforce paintings Culture
14.9.2 An Egoless tradition
14.9.3 A Meritocracy of ideas
14.9.4 A chance Culture
14.9.5 A "no prestige, no ego, blue-jeans" tradition
14.9.6 A "don't-let-the-others-down" Culture
14.9.7 A enjoyable Culture
14.9.8 A kin Culture
14.10 preserving the tradition whilst the corporate is Growing
14.11 Leadership
14.11.1 construction a Vision
14.11.2 construction Teams
14.11.3 Reinforcing the Culture
14.11.4 making a experience of Urgency
14.11.5 characteristics of a Leader
15. The administration crew
16. expertise and industry Orientation
17. the flexibleness
18. The Focus
19. The Execution
20. The community

IIl. starting to be THE BUSINESS

21. The Partners
22. the sport for Mindshare
23. The Breakthrough
24. the 1st Customers
25. The Competition
26. the expansion Management
26.1 humans
26.2 Processes
26.3 Management
26.4 Communication


27. The Motivation
28. The Doubts
29. The Sacriflces
30. The features of an Entrepreneur
30.1 Visionary
30.2 self belief
30.3 workforce Spirit
30.4 chance angle
30.5 No worry of Failure
30.6 skill to Learn
30.7 Entrepreneurship is especially personal
30.8 feel of Reality
30.9 endurance
30.10 Commitment
30.11 event
30.12 Salesmanship
30.13 status of an Entrepreneur
31. Summary
32. Appendix

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Additional resources for America's Most Successful Startups: Lessons for Entrepreneurs

Sample text

You need to get your markefing in place before you have a product. You need to have a sales person out early and as soon as you start to have revenue you even have to start thinking to get a Chief Financial Officer. You are building the company muchfaster. You are acting like a very big company very early. Getting press on your side, getting partners on your side, and all the influencers in the industry on your side. So that you can create this aura of a company that has already succeeded almost when it started.

So no single big market opportunity alone will compensate for a lousy team and inadequate timing. Pretty much all these pieces have to be there in order for it to work. You need excellence in all three things. II. LAUNCHING THE BUSINESS 9. The Location As we looked at the industry and the kind of people that were viable to build this company, there was just not anybody there. There were a few people there, but the depth of knowledge, the depth of understanding, the depth ofjinancial resources, the depth of partners was lacking.

Because they will provide you with credibility and professionalise your business from the very start on. If you want to compete with the big companies, you need to be on an even playing field. In whatever you do, you should therefore surround yourself with the best. Do not compromise on excellence, only because you are small and have little money. Instead you should try to attract these big and prestigious law and accounting firms and get them to postpone their fees until you get funded by pointing out to them the chance that they will get their money when you get funded and that they will continue to be your law or accounting firm when you grow and go public.

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