By Eleonora Pantano, Harry Timmermans
The program of complicated applied sciences to indicate of sale structures is a promising and comparatively unexplored box of research, particularly whilst contemplating the advent of electronic content material and applied sciences permitting shoppers to have interaction with items in new methods. Many e-retailers already take advantage of the possibilities provided by means of interactive applied sciences, comparable to 3D digital types, so as to improve shoppers procuring event. Their use in shops, despite the fact that, remains to be restricted. the improvement and use of recent procuring assistants for assisting and influencing shoppers in the course of their procuring event performs a key function for either outlets and researchers.
Advanced applied sciences administration for Retailing: Frameworks and Cases contributes to our realizing of purposes of recent applied sciences and their influence at the layout and improvement of aspect of sale platforms and on shoppers' habit. This quantity covers a wide variety of subject matters that give a contribution to knowing shoppers' habit in new computer-aided retailing environments, and the way this impacts deciding to buy habit whereas supplying worthwhile wisdom at the administration of those new applied sciences and at the administration of the electronic contents as a competent educating source for academics and researchers.
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Extra info for Advanced Technologies Management for Retailing: Frameworks and Cases
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2002). Explaining diffusion patterns for complex health care innovations. Health Care Management Review, 27(3), 60–73. Digital Transaction News. (2007, November 15). Why Piggly Wiggly decided to roll out biometric payments (pp. 1-3). Dimmock, B. (2003, June). Will RFID replace the UPC? Stores, 88-90. Elder, J. (2005, June 15). Ready to whip out your finger to pay? Charlotte Observer, p. 1A. eWeek. (2006, January 30). Consumers resist retail biometrics. Falkman, M. A. (2005, July). Future store shows off tomorrow’s technology.
Another trend of modern consumption is to have seasonal fruit available all over the year as global supply offers “spring” also when he/she at the consumers’s home is experiencing just “autumn”. Additionally the consumer stopped since the 70ies his habit to be loyal like at the Mum and Papa-time: he is using multi-choices! Self-services allowed him to become anonym. Also his opposite – the retailers – became anonymous. Due to self-service the store-owner could multiply his stores. From atomistic local retailers regional spider-networks/chain stores derived and in the 70ies names of cities/ areas became synonyms of the retailer-network: Würzburg-Kupsch, Frankfurt-Latscha, Cologne/ Köln – Stüssgen.